3 Up-and-Coming Video Analytics Startups

Today web analytics giant Omniture said it would start tracking video, joining video-focused startups like Visible Measures and TubeMogul as well as leading research firms comScore and Nielsen.

Omniture’s announcement gives us a good reason to round up a few up-and-coming video analytics startups we’ve run into over the last couple months. Click on the thumbnails to see a sample screenshot from each company.

divinity.pngdivinity Metrics
Location: San Francisco
CEO: Rajeev Kadam
Employees: would not disclose
Funding situation: “pre-Series A”
Customers: would not disclose, but said some advertising agencies and television networks are beta-testing
Company blog
Description: Tracks official and unofficial videos for content producers and advertisers, is launching this week a brand index to track the companies that get the most mentions (both positive and negative) in online video.

Location: Montreal
CEO: Loic Guillard
Employees: 7
Funding situation: seed money, raising additional capital now
Customers: Worldwide Entertainment Group is beta-testing
Company blog
Description: Similar to Visible Measures, requires a video player that takes note of watchers’ activities.

Location: Cambridge, Mass.
Employees: 5
Funding situation: raising capital
Customers: opened to the public on Feb. 25
Company blog
Description: Service allows users to keep track of their presences on YouTube, MySpace, Flickr, Revver and Dailymotion.

What are the exits for these? Well, Visible Measures acquired Vidmeter, but longer term it’ll probably be the bigger analytics firms and companies like Google. Right now I think it’d be good for these companies to get some more traction before they worry about raising money and all that comes along with it.