Tyler Perry and the Art of Promotion Online

Tyler Perry’s House of Payne will air two new episodes on TBS at 10pm on Wednesday, March 5th. Then at 11pm, cast members will be available for a live video chat on TBS.com. It’s the latest effort to promote the show by reaching beyond the TV box — last fall, the cable network aired 10, three-minute-long mobisodes on Verizon’s V Cast video service for mobile phones.


Perry’s own online efforts have been halting. After sending out a press release touting a new, online-only talk show starring the successful writer, producer and performer, only one full episode has been released on Perry’s site. I contacted technology provider Narrowstep and Perry’s publicist asking for information about new episodes, but have yet to receive a reply.

Maybe we’ll see a new episode once Perry has another television or movie project to promote.


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