Independent music site Pitchfork will launch an online music TV channel on April 7, opening up an entirely new medium with which they can use to look down on you. Pitchfork.tv will showcase underground shows, full concerts, interviews and “the most carefully curated selection of music videos online” (translation: no Nickelback). Additionally, Pitchfork.tv will also show full-length music-related feature films, vintage concerts and documentaries, and bring all this to you using “…one of the web’s largest, crispest, and highest-resolution displays.”
Now, Pitchfork’s clearly not interested in being MTV (heck, MTV isn’t interested in being MTV). And part of Pitchfork’s appeal is its uber-snobbery, beautifully summed up in this headline from The Onion: “Pitchfork Gives Music a 6.8.” But will documentaries about GG Allin draw enough eyeballs to pay for all that video bandwidth?