Get More Reach for Your Site–Fast

Whether you have a commerce site, a blog, or almost any other kind of site, you can benefit from learning how to optimize your RSS feeds, and making sure search engines find you. The good news is that there are a number of free and inexpensive ways to learn how to do all of this. In this post, I’ll round up some good ones.

W3Schools provides a bunch of free online tutorials on everything from CSS to XML to SOAP, and their RSS tutorial can help you boost traffic to your site through your own optimized news channel. You get access to sample RSS documents and the syntax used within them, and more.


If you don’t understand RSS completely, it’s very much like sending out your own customized news channel, and it’s used to share content between web sites and alert people who subscribe to your RSS feed that you have new content posted. You can register your RSS feeds with aggregators, and they can help you increase your reach.

For a similar type of tutorial on search engine optimization–basically optimizing your site and things you publish on the web for recognition by search engines–try SeoGuy’s step-by-step lessons. The tutorial nails most granular aspects of SEO that you want to master, including keyword research.

When it comes to increasing the reach of your web site, and SEO in particular, you can also reach out to others to help spread your news. I’ve used Network Solutions’ Optimized Press Release service on numerous occasions and had good experiences. It costs $450, but Network Solutions’ SEO-trained copywriters will draft a press release for you that is guaranteed placement on numerous high-profile media outlets. A week after your release goes out, you get a detailed report on which blogs picked up your announcement, traffic to your release on big sites, and more. It’s often worth the money.

How do you go about increasing reach for your site?

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