Firebrand Put Out (of its Misery)

The commercials-as-content site Firebrand will be shut down, The New York Times reports, as major investors decided to stop funding the project.

The site launched in November and was backed by companies including NBC, Microsoft, and Ion Television, which carried a televised version of the show. An NBC spokesperson declined to provide The Times with a specific reason why the site was being shuttered (maybe because it was a bad idea?) or how much was spent, though one of Firebrand’s heads predicted at one point that it would shell out $30 million by the time the show started on Ion.

Firebrand is still up and running commercials for now. So if you’re dying to watch an ad, head over there before the final plug is pulled. Can the infomercials-as-content site Honeyshed‘s demise be far behind?


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