CondeNet UK Takes Mobile Content Off-Portal To Sell Ads

CondéNet UK, the digital arm of magazine publisher Condé Nast, is taking its mobile sites off-portal to allow it to sell ads and to market the sites online and in print, reports Brand Republic. This week, GQ Mobile and Glamour Mobile will be the first to go exclusively off portal. Currently, they are available only on Vodafone (NYSE: VOD) Live and O2 Active. CondeNet also plans to roll out Vogue Mobile off portal next and plans to take all of its mobile sites off portal by the end of the year. CondeNet

loading

Comments have been disabled for this post