Over Half of U.S. to Watch Web Video in ’08


eMarketer predicts that 52.5 percent of all Americans (154 million people) will watch online video in 2008 and 80 percent of U.S. Internet users will watch an online video at least once a month this year as well. The audience for online videos is expected to grow to 190 million by 2012. Clips remain the most popular thing to watch online, with 40 percent of the online video audience watching short form content like news, music videos and movie trailers that are five minutes or less.

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