This time next week Beth Comstock will be reporting to work as SVP and CMO of GE, not president of integrated media for NBC Universal (NYSE: GE). Comstock, announced today as GE SVP & CMO, knew when she got on the phone with me today that her assurance in early January about not going back to GE was bound to come up: “At that point, it was still something we were talking about as out in the future … In the past month, we started talking about it with a specific target date.” She said she always expected to go back to GE eventually: “When you’re in the GE cycle you sort of expect [it] after being in a job a couple of years.”
Some excerpts from our conversation, her first interview on the change:
Why now?: “I think it made sense, we didn
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