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AOL Plans A Dozen New Websites Within Next Six Months

With portals attracting less traffic and ad money these days, AOL (NYSE: TWX) hopes to build up its numbers in those respective areas by forming a dozen new websites within the next six months, Bloomberg reports. As Avenue A/Razorfish found in its recent Digital Outlook, ad spending on the major web portals fell to 19 percent last year from 24 percent in 2006, while search share rose to 31 percent from 28 percent and vertical sites grew to 39 percent from 37 percent.

Although AOL’s been getting most of its attention from shifting from an ISP to an ad network, the Time Warner unit did introduce about 30 new sites last year, with a heavy concentration on lifestyle (Asylum, for example) music (Spinner) and sports (Fanhouse). AOL is otherwise mum on what sort of categories it plans to focus on for this year, though Bill Wilson, AOL’s EVP of programming, did tell Bloomberg that he expects that by the end of this year, AOL will have exceeded the amount of sites it created in 2007.

4 Responses to “AOL Plans A Dozen New Websites Within Next Six Months”

  1. adobeairisgreat

    Skeptik – I agree these sites are legitimate and surprising very good. Is AOL's O&O;web site traffic up or down? given all the negative I assume down but does anyone have the comscore data by category?

  2. Skeptik

    Oh, so it is starting to make sense. They are indeed making use of their remaining talent (like the AOL French folks the Alley brags about)

    Asylum was pretty dope.

    Never heard about Walletpop and Stylelist that Microhoo mentioned so I went there and saw other links to their Weblogs content….Engadget, Joystiq, DownloadSquad, AisleDash, Gadling, ParentDish, Luxist, Massively, Cinimatical, TVSquad, Autoblog, DIYLife, etc.

    Are these the sites they are referring to in the article? They are legitimate content that will be helpful to different types of audiences. Looks to be relative and diversified content…what the internet is supposed to be…right?

  3. timewilltell

    I find Spinner to be one of the best music sites on the web. I was not aware of Asylum but just checked it out and I am surprised at how good it is as well. Fanhouse as that launched that and have built out an amazing network of bloggers covering all sports — well done. I wonder what they are going to launch next. Either way, I am glad to see Time Warner moving in this direction as opposed to how Yahoo is trying to be the start place, AOL is giving people many start places or doors to enter.