Mobile Marketer Zoove Raises $14.4 Million In Second Round


Palo Alto-based mobile marketer Zoove has raised $14.4 million of a planned $15.7 million second round from Cardinal Venture Capital and Highland Capital, reports VentureBeat. The company previously raised $7 million, bringing its total to $21.4 million. The company looks to deliver information to mobile users via SMS, MMS and WAP, and it’s developed its own 2D display technology called StarStar, allowing users to fetch info from a physical billboard or some such display.

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