Blog Post

comScore: About That Google Sell-Off We Started; No Slowdown For Google Or Online Ad Industry

A comScore (NSDQ: SCOR) report indicating a decline in Google’s January click-through rates helped send the search giant’s stock similarly downward earlier this week. Aside from shaking up investors, the comScore report also fed fears of that the online advertising market was tanking as well. Having seen the way the numbers were interpreted by the industry, comScore CEO Magid Abraham has weighed in and issued a memo explaining what its report did and didn’t mean.

As comScore’s January 2008 qSearch paid click report showed, Google experienced a 7 percent sequential decline vs. December