Interview: Chris Johnson, VP, Hearst Digital: Pinning Its Digital Strategy On Portals

Like pretty much every large magazine publisher, Hearst has been heavily focused on refining its online strategy for the past year. After a good deal of experimentation, the company has hit on a basic formula that will guide it for at least the next year: closer ties with portals. While working with portals is nothing new, and Hearst has been working exclusively with MSN for the past two years, Hearst is trying to find ways to approach all of the major portals differently. The company is one of the first to sign on with *Yahoo* Buzz, a social media tracker, which debuted this week. And a few days ago, it signed a deal with AOL (NYSE: TWX) to provide Good Housekeeping content to that portal

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