MLB Increases Its Chokehold: Starts Its Own Online Usage Restrictions; Following NFL’s Lead

imageMLB, which has been the most proactive digital rights holder among the leagues, through its digital arm MLB Advanced Media, has now issued its set of restrictions:

— News sites can’t post more than 120 seconds a day of audio or video from league facilities, with game highlights restricted only to rights holders that have a separate rights deal with MLB Advanced Media, reports SBJ (sub. req.).

— This 120 seconds can’t be a live feed, and the rule does not apply to the news outlet’s own analysis or reporting, commonly known as

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