Advertising.com alums have raised $15 million from New Enterprise Associates and Valhalla Partners to launch an online video platform using premium television content called TidalTV (just a landing site for now, supposed to go into beta next month).
The company is to run traditional channels as well as specialized channels, such as a CSI-only offering, according to the Baltimore Business Journal. It hasn’t announced any content deals yet.
The service will be web-based but also controlled by a remote. TidalTV is saying it is more similar to Hulu than Joost. But since it’s using the language of traditional linear channels, instead of on-demand, it seems more like Zattoo in Europe. Once we talk to TidalTV hopefully we can sort that out.
With its heritage, TidalTV is especially focused on advertising, and promises targeted and interactive ads. Scott Ferber, co-founder of Advertising.com, founded the company, and Mollie Spilman, a former Advertising.com executive, is CEO. Bob Quicksilver, former president of network distribution at FOX, will serves as chief content officer.