Industry Moves: Heavy Hires Back Former Maxim EIC as VP, Programming; Other Senior Hires


Heavy, the NYC-based broadband video service and now online video ad network, has hired back former Maxim Editor-in-Chief Jimmy Jellinek to VP of Entertainment and Programming, which marks his return to the company fold (he was previously VP of entertainment). In this role, Jellinek will manage all of Heavy



what is the mess at heavy?

we have been buying media from them for the past year and have been very pleased.


Katsur is a strong hire. Lots of energy and very focused. I only hope he can cut through Heavy's mess and help them hit a home run.


I have worked with Jimmy. That guy is a train wreck. This just shows how diluted and misguided Heavy is these days – that they'd put a guy like that in charge of ANYTHING speaks volumes about Heavy's terrible management. This announcement will make the rest of their staff want to run for the hills (which, rumor has it, they HAVE BEEN)

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