BBC future media and technology director Ashley Highfield told the FT Digital Media & Broadcasting Conference this morning of the difficult balance that must be struck between syndicating content to third parties – and keeping control of Auntie’s reputation. Case in point – BBC Worldwide’s deal to sell shows through iTunes Store took so long partly because Apple (NSDQ: AAPL) wanted to
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post