paidContent.org has confirmed that iVillage is closing Healthology.com and laying off 18 employees — nine now, nine in May. That brings the number of layoffs announced by iVillage in the past 10 days to 31, roughly 10 percent of the 300-person staff. An NBC Universal (NSDQ: CMCSA) spokesperson said iVillage will focus more on consumer health like YourTotalHealth.com. Healthology, acquired for $17.2 million under iVillage’s previous regime, relies on physician-generated content; the company considers it to be more B2B.
Update: A clarification, from sources: A final decision hasn’t been made as to what will happen with the actual site itself. What’s being shut down is the grants-based health education business, which doesn’t fit with iVillage’s core business model. Regardless of what happens to the site, the content that’s been built up will be repurposed across the network, and the various content partnerships that have been established will be maintained.