Social Platform Shakeout Begins

ONESite, a profitable white-label social networking platform, purchased Social Platform in what Social Platform CEO Eric Schlissel calls the beginning of the end for the more than 30 players making such software. “I think a lot of companies will go out of business and will consolidate along a few key players,” Schlissel said. Terms were undisclosed, but with ONESite making $5 million last year as a dominant player, and Schlissel starting Social Platform on a $10,000 personal investment, we’re thinking scratch-off winnings rather than MegaMillions.