China Roundup: HSW Spins Off Non-Core; Mixi Planning China Launch

HSW International: The Chinese online publishing firm whose main business is offering translated versions of the US-based site HowStuffWorks.com (now owned by Discovery) to viewers in China and Brazil, is spinning off two of its non-core assets in wireless telephone training and educational software businesses. Also it plans to sell the 5 million shares to two affiliates of Asian equity fund Eastern Advisors for $18.4 million, reports Reuters. More here.

Mixi in China: This should give MySpace China and other locals some food for thought: Japan’s most popular online networking site Mixi plans to establish a subsidiary in Shanghai to tap China. No timing on the local language launch yet. It might have a tough time like other foreign imports like MySpace China and Cyworld, as local services such as 51.com, Tudou.com and Rox.com.cn rule the roost.

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