Scribd's iPaper Plan

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Scribd, the San Francisco-based startup that was dubbed the “YouTube of Documents,” has finally become worthy of that sobriquet. While I don’t care much about community around documents, I love the concept of the dead simple sharing of documents. And that’s precisely what this 10-person startup that raised close to $5 million in funding from Redpoint Ventures has done with its new viewer called iPaper.

The company has also introduced an API that will make it easy for others publishers to plug Scribd into their systems. More on that later, but first let’s talk about their new iPaper, which CEO & Co-founder Trip Adler showed me over the weekend.

Like the YouTube video player, the iPaper viewer utilizes Adobe’s Flash technology. Adler says that it took the company about six months to develop this player; it replaces the older player, which was (ironically) based on Macromedia’s Flash Paper technology. Adler says this gives his company a competitive advantage over rivals including Adobe.

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