@ GDC: The End Of Carrier Control In Mobile Gaming May Be Near

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imageIn back-to back sessions at GDC Mobile today, industry executives challenged the notion that carriers will continue to control the distribution of mobile games in the next few years. Panelists said the status quo will change as economics shift, off-deck providers become stronger, and to a lesser extent, ad-supported games emerge.

Kristian Segerstrale, who recently left Glu Mobile (NSDQ: GLUU) to start a company called Playfish, said if you look at the broad market trends, the carriers will not continue as the only way for consumers to buy games, and accordingly, game developers should shift their approach to market.

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