Weekend Coffee Break: MicroISV Marketing, Calendars & Coworking

ScreenshotMarketing help for MicroISVs – WWD contributor Bob Walsh has released a new ebook, MicroISV Sites That Sell!, that should be of interest to anyone trying to hawk a software product over the internet. The ebook is all about coming up with a “unique selling proposition” even if you don’t understand what a USP is when you pick it up. Aimed squarely at software developers, it takes a design pattern approach to marketing, with step-by-step exercises that anyone ought to be able to follow.

I had a chance to read a copy in prepublication, and it’s darned good work. The next time I find myself involved with a small software company selling to niche markets, this one is going to come right off my shelf for another read.

Flexible Calendar SharingCalgoo Hub is the latest entry in the calendar sharing sweepstakes, claiming to deliver the “world’s first cross-platform calendar sharing.” “Cross-platform” in this case refers to the variety of calendars it can handle (Outlook, Google, Calgoo, iCal, Plaxo, and more), but the Hub software itself only runs on Windows. You’ll need a free Calgoo account and the download to get started. After that, you get flexible sharing with public & private URLs and automatic emails.

Coworking Spreads – As you probably already know, we’re fans of coworking. Now web workers in sunny San Diego have a new alternative for coworking, with the opening of a space in the digital-telepathy offices. They’re looking for Web 2.0 pros to share, and offer a wide variety of amenities.

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