Marketing help for MicroISVs – WWD contributor Bob Walsh has released a new ebook, MicroISV Sites That Sell!, that should be of interest to anyone trying to hawk a software product over the internet. The ebook is all about coming up with a “unique selling proposition” even if you don’t understand what a USP is when you pick it up. Aimed squarely at software developers, it takes a design pattern approach to marketing, with step-by-step exercises that anyone ought to be able to follow.
I had a chance to read a copy in prepublication, and it’s darned good work. The next time I find myself involved with a small software company selling to niche markets, this one is going to come right off my shelf for another read.
Flexible Calendar Sharing – Calgoo Hub is the latest entry in the calendar sharing sweepstakes, claiming to deliver the “world’s first cross-platform calendar sharing.” “Cross-platform” in this case refers to the variety of calendars it can handle (Outlook, Google, Calgoo, iCal, Plaxo, and more), but the Hub software itself only runs on Windows. You’ll need a free Calgoo account and the download to get started. After that, you get flexible sharing with public & private URLs and automatic emails.
Coworking Spreads – As you probably already know, we’re fans of coworking. Now web workers in sunny San Diego have a new alternative for coworking, with the opening of a space in the digital-telepathy offices. They’re looking for Web 2.0 pros to share, and offer a wide variety of amenities.
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