New Borders Stores Go Digital

5 Comments

As Borders’ readies its revamped online store, this week the bookseller unveiled the first of 14 new brick and mortar locations with additional digital ties. BillboardBiz reports that the new retail outlets will each have a “digital center” where consumers can download music, or look up ancestral records through “Borders Genealogy Services” via a Borders deal with Ancestry.com. Aspiring authors can also use the self-publishing service powered by site Lulu.com and let them sell their works in the store. Of course, consumers don’t need to leave their house to avail themselves of these services; but from Borders’ perspective, showcasing its new, forthcoming online services – as its website deal with Amazon (NSDQ: AMZN) ends in April – might inspire consumers to give the retailer a look both in person and on the web.

5 Comments

Jason Munyon

Hello Cris,

Please send me an e-mail. I must have missed your voicemail.

Thanks,

Jason Munyon
Senior Manager, Digital Business
Borders

Cris Popenoe

Hi Kevin,

We'd like to speak with you about selling digital downloads of our new premium music instruction through your new service (store and web). I've left a voice mail message for Jason Munyon, is he the right contact? It's very cool stuff.

Thanks,

Cris

Will Cooper

Hi Kevin,

who do i contact about supplying [PIAS] Digital content into this new service?

thanks

Will

Kevin Ertell

Hi Mike,

Actually, we love the Sony Reader. In fact, we are selling them in almost all of our stores, and we have a co-branded ebook site with Sony at http://ebooks.bordersstores.com. We’ll be looking to incorporate ebooks into our new Borders.com later this year.

Thanks,
Kevin Ertell
VP, E-Business
Borders

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