YouTube Unveils Upcoming Features

YouTube threw a party for ad folks in New York last night to show off what’s coming down its online video pike. Nope, we weren’t invited, but luckily Ian Schafer, CEO of Deep Focus, was. Even better — he blogged about it. Here’s a recap:

  • YouTube’s Active Sharing lets you share which videos you’re watching, as you are watching them.
  • The site will offer video recommendations based on what you are watching, similar to Amazon product recommendations.
  • There will be upgraded video editing tools.
  • Content will be distributed across different platforms — from mobile phones to big-screen TVs (we’re not bullish on mobile video, but Panasonic already announced its YouTube-enabled TV at CES).

Shafer was most excited about new analytics tools that let you see where plays are coming from, site-wise and geographically. That’s something data-hungry execs can get excited about.

The one thing not on that list? HD. At NewTeeVee Live, Steve Chen said he wasn’t concerned about HD, but his mantra of “good enough” won’t do if he wants people to watch on the big screen.


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