TV Ad Time For Web, Telco, ISP And Handset Manufacturers

[by Cerius Shah] We rounded up ADEx Data from January 2007 – January 2008 on the Top TV advertisers for the sectors that we cover. Do keep in mind that ADEx measures secondages (airtime), and not TV spends; Also, the charts below compare the companies mentioned in the data set, and are not an indication of the total market:

Websites

Homeshop18 ruled the roost followed by BCCL, probably because of the Indiatimes Mail campaign that TV screens were plastered with in 2007. On that note, the TIL campaign has changed from the 5.6.7.8’s

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