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Broadband Content Bits: AppleTV;; Mars-Facebook; HarperCollins; Tiscali; Dennis

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AppleTV update launches after two week delay: Apple quietly launched its free AppleTV update this week, after having postponed the software two weeks ago. Now users have wireless access to the iTunes store, HD Dolby 5.1 capability, direct access to Flickr and .Mac photostreams, and can rent movies and music straight from the box.

Revamped gets record views: Shortly after re-launching with a new design, reports a traffic record of 1.4 billion page views, a 22 percent increase over 2007’s average, according to Lost Remote. The site also attracted 94 million uniques and 32.2 million video streams for the week ending Feb 9.

Mars Bars go online for Facebook: Mars Snackfood has just launched a Facebook app allowing users to send their friends real products, according to NMA. Users can send each other virtual Mars gifts which each contain a mobile barcode redeemable at PayPoint stores. offering full length books: HarperCollins Publishers is now allowing users to read select new books from its site for a limited time, NYT reports. Though readers can view each book for up to a month on their computers, they are not able to print or download the files onto their eBook readers.

Tiscali to host online, digital TV movie premiere Guerilla films has partnered with Tiscali for the internet and digital TV premiere of its film January 2nd, according to Guardian. Later this month, the movie will be available free and on-demand online and through the digital service’s film library. Previously, Tiscali hosted the live and online premiere of the 2005 movie EMR and did an “all format” for 2006’s The Road to Guantánamo.

Dennis to roll out tech magazine, dating site: Dennis Publishing is planning to launch a free digital consumer technology magazine similar to its other e-zine, Monkey, according to NMA. Geared towards men aged 25 to 45, Gizmo will encourage user product reviews and be sent to readers via email every two weeks. NMA also reports the company is developing a dating site for its Bizarre readers. Savage Hearts will feature photo uploads, profiles, auto-match, and electronic “winks” that users can send to each other.