Blog Post

Men Are from YouTube, Women Are from ABC

In what sounds like the setup for a bad joke at the Improv, Nielsen Online released stats showing how men and women consume online video differently. Men are more into user-generated content while women prefer McDreamy network television.

The Wall Street Journal writes that 18- to 34-year-old men were more than twice as likely as women to watch videos on UGC sites like YouTube. Which makes sense given all the clips featuring shots to the groin and things blowing up to be found on UGC sites (if women want to watch that, they can just watch their boyfriends).

The Nielsen study also found that people who are into network sites remain loyal to those sites, while those whoring UGC fans will spread their attention across a variety of sites.

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