Blog Post

Disney Clearly Not Giving Up On Mobile; Launches Portal In U.K.

With so much buzz going on this week, it was easy to overlook yet another mobile strategy being unveiled by Walt Disney (NYSE: DIS). It said it is launching a Disney-branded mobile portal in the UK, with plans to roll it out throughout Europe, according to It wasn’t that long ago that Disney shutdown both its Disney-and ESPN-branded MVNOs, and decided to try launching one in Japan targeting women.

This time around, the Walt Disney Internet Group is trying out an ad-supported WAP portal in the UK, Mobile Entertainment. It