Vid-Biz: Johnson & Johnson, Piracy, ABC


Johnson & Johnson Debuts Animated Web Ad Series; company departs from traditional TV spots with big emphasis on web marketing aimed at emotional bond between mother and child (first episode features Mariska Hargitay… doing a creepy baby voice). (The Wall Street Journal)

Commerce Dept. Launches Record Number of Piracy Cases; says 2007 saw 217 IP-related cases filed and $200 million worth of bootlegged goods seized; in a separate report, the Intl. Intellectual Property Association wants Canada placed on a “Priority Watch List” for failure to fight piracy. (Variety)

ABC Appeals $1.4 Million Indecency Fine; FCC imposed the fine after the network showed bare buttocks (and the side of a breast) before 10 p.m. … on NYPD Blue… in 2003. Yup, that makes sense. (Reuters)

YouTube Gets Mobile in Latin America; America Movil will feature content from the vid-sharing site on cell phones. (Reuters)

TVTonic Gets ON Networks Content; free Internet TV app will features HD shows like Golf Tips with Joe Beck, On Dating, and sketch comedy from Backpack Picnic. (release)

Comments are closed.