MTV Likes Hulu, Not YouTube

Om and I just got back from a long meeting with MTV Networks about their digital strategy. I did a video and he’s going to follow-up on the mother ship with a longer post, but there were a couple quotes about video hosts I thought I’d share now.

Van Toffler, president of MTV Networks’ Music & Logo Group, specifically asked us what we thought of Hulu, calling it “sleek and simple.” Will MTV content be showing up soon? “We’ve been talking to them since the beginning, and we like it a lot,” he said.

On the other hand, the MTV execs were much less friendly about YouTube, though they referenced the site in every chart of their slides about the future of social media. “Did you know we sued them?” joked Toffler.

“YouTube without us — what is there?” added Courtney Holt, executive vice president of digital music and media for MTV Networks’ Music & Logo Group. “Even without Viacom it’s still driven by professional content, it’s not cats chasing string.” That comment might not be popular with the YouTube crowd, who’d have things like Smosh‘s 100-million-plus total views to prove their point.

“We’re really bullish on syndicating our content,” emphasized Holt — just not to YouTube.

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