Myntra Ties Up With Ibibo, HolidayIQ For Personalized Merchandise

Erasmic Ventures funded startup Myntra, which creates personalized merchandise, has announced a tie-up with (MIH India), BCCL funded HolidayIQ. They claim they have 10 partners in all, but apparently haven’t updated their partner list. There’s a whole bunch of shops, though. Myntra allows users to create their own designs on merchandise like T-shirts, Calendars, mugs, watches etc. In ibibo’s case, users can upload their photos, and print them at Myntra. Interesting – as long as I was signed into ibibo, I was redirected to the ibibo+Myntra page landing page on the site.