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Eye On New Media Revenues, Indian Producers Want Copyright Life Extended

Eying revenues from new revenue streams like the Internet, mobile and with the advent of multipleses, FICCI and Bollywood production companies are pushing to get the copyright of films extended to 95 years, reports TOI. The copyright of films, like in case of textual works, lasts for 60 years. Films from the 1930s and 1940s are already out of copyright, and the producers obviously feel that they’ll progressively lose out on new media revenue as the copyright of more and more films expires.

As it is, content producers are giving their content to innumerable websites, usually for an advertising revenue share. One of our readers, Mobstir, said it best: Content online is like Coke: “the consumer can buy it anywhere, but the retailer (portals) can only buy it from Coke.” With the expiration of copyright, anyone can get access to the video content, and retail it. I think the extension of copyright will also prevent the creation of a public repositary of video content that is out of copyright — like Project Gutenberg for books. Also, when new media revenues gain in significance in India, other stakeholders will start demanding their dues; Maybe, a few years from now, we’ll have a writers strike in India as well. In the meantime, we’ll keep an eye out for updates on this — it’s significant for content owners.

One Response to “Eye On New Media Revenues, Indian Producers Want Copyright Life Extended”

  1. With the EU recently granting an extension of 95 years for copyright, see,,2256953,00.htm

    It was only a matter of time for other countries which rely on copyright and intellectual properties as part of their economy to want equal footing. I wonder if there will be a worldwide blanket agreement over extension unilaterally. With extensions granted for so long it may down to the grandchildren of the creators to contest royality payments or ownership in the future, should a dispute arise.