AOL To Supply Ads For The Spectator, The Business Online Mags

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AOL (NYSE: TWX) is steadily winning more content and advertising kudos after jettisoning its European ISP businesses, this time agreeing on a deal to sell ads for The Spectator and The Business magazines’ websites. AOL will serve ads to the titles using the AdTech technology its Advertising.com unit bought last May. It’s so far supplying ads to 3D teen community Habbo Hotel. The deal covers banners, skyscrapers, leaderboards and other boxes. The magazines have an affluent readership. AOL UK MD Michael Steckler (via Brand Republic): “Importantly, the deals are another step towards our goal to grow the company

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