Revver is looking to sell itself for between $300,000 and $500,000, plus the assumption of some $1 million in debt, CNET reported today, citing unnamed sources. CNET also repeats Contentinople’s report that LiveUniverse was looking to buy the company, saying that the deal fell through. Revver had raised $12.7 million from Comcast, Turner, Draper Fisher Jurvetson, Bessemer Venture Partners, Draper Richards and William Randolph Hearst III, but hasn’t raised any new money (that we know of) since the summer of 2006.
Public traffic measurers show Revver with flat growth, though the company sees quite a lot of views in its embedded players, which aren’t typically measured. The company hasn’t figured into anyone’s top 10 video sites by traffic in quite a while. We’d reported on video stars who have moved off the Revver platform as their primary host, such as Ze Frank, who left for blip.tv; Ask a Ninja, which chose Castfire; and Lonelygirl15, which went back to promoting its YouTube clips.
Revver, which gained a lot of goodwill early on for being the first video-sharing site to split revenue with creators, has been seen as being in dire straits for some time, after having lost two of its founders and its founding CEO in December 2006 and June 2007, respectively. The company was also notably blocked by MySpace for commercial activity way before the social network opened up its platform to outside developers (which was yesterday). CNET reports today “the company’s staff has dwindled to less than half the size it was 18 months ago, according to former employees.”
I have to say, the more I think about it, the asking price seems so very low for what Revver has built. Every race has a loser, but it would still be a shame. Revver’s VP of marketing and content, Angela Wilson Gyetvan, declined to comment to both CNET and NewTeeVee.