Blog Post

Super Bowl Ad Roundup: Marketers Get Online Ads’ Popularity, But Where’s The Follow-Through?

Super Bowl XLII may be a distant memory right now (especially for New England Patriots’ fans, whose team completed an otherwise perfect season except for that final loss to the New York Giants), but viewers are continuing to relive the ads. Here’s some of the recent coverage about the online ad game:

NYT: A number of sites are giving viewers the chance to vote on their favorite spots. Viewers started early, as we highlighted the early results of AOL’s (NYSE: TWX) ad poll on Sunday. But it doesn’t end there. YouTube’s AdBlitz channel will close its ad poll on Feb. 12. Meanwhile, TiVo (NSDQ: TIVO) subscribers have spoken and picked E-Trade’s “talking baby” spot (the first one is here, the second one here, on YouTube). Although the ads are popular online, marketers are struggling with how to manage the cross marketing between TV and the web, said Pete Blackshaw, executive vice president at the Nielsen Online Strategic Services division: