Digital mapping solutions provider NAVTEQ (NYSE: NVT) has taken an undisclosed equity stake in location-based advertising technology provider Acuity Mobile. It has also extended its licensing of Acuity Mobile technologies, which will allow it to continue offering its clients the ability to serve up location-based ads. It does not specify what type of ads — either banner or SMS, for example — but they envision a consumer
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post