MySpace, part of News Corp (NYSE: NWS). which pre-announced last week that it will announce its developer platform this week, is doing it this week: it is launching tomorrow. This will allow developers to develop more integrated apps for MySpace platform and its users, and will plug into the OpenSocial platform backed by Google (NSDQ: GOOG) and others. For now, developers have a month to develop and test their apps, and then will be rolled out to users in March.
As for monetization, here’s the ground rules:
— Developers can monetize their canvas page (the page where usrs add these apps to their profiles) and keep all of the revenue
— Developers can use any form of online monetization: ads, sponsorships, product sales, etc.
— MySpace will add in its “HyperTargeting” and “SelfServe” ad products over time.
Will this be enough to for MySpace to get the developer community excited, and engage users in a bigger way? Well, Facebook and its coterie of developers have already done a lot of ground work on this, and all Fbook apps would probably be ported over to MySpace by those developers over time, so that helps.
Updated: WSJ: Chris DeWolfe says MySpace didn’t rush a platform for developers out the door because it felt it already offered many of the features being built for other social-networking platforms. But he also acknowledges the company mishandled its relationship with developers and is “dedicated to improving it,” he says.