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MSFT-YHOO: UK Advertising; Mobile Implications

imageSome of our breaking-news coverage from sister sites paidContent:UK and

MSFT-YHOO: View From Europe: An Ad Opportunity, A Search Mountain; Markets Rally: An excerpt: “… a takeover would give Microsoft (NSDQ: MSFT) considerably more influence in advertising. MS already runs UK display advertising for Facebook while Bebo, which is particularly well loved by UK and Irish teens, outsourced its ad operation to Yahoo (NSDQ: YHOO) in September. That would give the pair control of two of the big three networks, with Google (NSDQ: GOOG) handling the account for MySpace. Yahoo rolled out its Panama platform to search ad clients in Europe in May and, after years of languishing on technology inherited from Overture while Google motored ahead, now finds its client offering more enviable than Microsoft