The world’s top social network has finally bought its ticket for the third-party developer party. In a switch from its early days as a Fox subsidiary, MySpace has fallen in line with its competitors — it plans to ask programmers to its San Francisco development office on Feb. 5, where executives will invite them to participate in the MySpace Development Platform that will go live that day.
Leading those efforts with be Amit Kapur, an old-time MySpacer who is being promoted to chief operating officer and will oversee the launch of the development platform. Kapur, who was formerly vice president of business development, stuck to the party line in an interview, hewing closely to the points outlined in a MySpace press release. He said that the platform will support Google’s Open Social initiative, but declined to go into specifics.
When asked about how MySpace plans to help developers monetize their creations, Kapur brought up MySpace’s ad-targeting abilities and its ad network. At first glance, MySpace’s plans to monetize its developers by helping them succeed in their own efforts to sell ads could be compelling. Especially if programmers working on the MySpace platform can make more money than those developing on Facebook’s platform.