The man behind broadcast staple America’s Funniest Videos (AFV), Vind Di Bona, is partnering with DAVE Networks to bring your hilarious home movies to the public with Reality.tv, which debuted yesterday at the National Association of Television Program Executives. Built around a web-to-TV model, prospective reality show producers or stars are promised a shot at a distribution deal if the public votes up their clips.
I’m no economist, but I have to wonder if there’s really more public demand for reality programming than supply on the market.
Variety reports that the site will be operated through the Hollywood licensing arm of Vin Di Bona Prods., which already has the ear of networks looking to syndicate dirt-cheap programming packaged with a minimum of Hollywood flair (and no writers clamoring for residuals).
Say what you will about AFV, but at a crab feed on Sunday it popped up on television and my friends and I watched. The show’s format, borrowed from Japan’s Fun TV, hasn’t changed much. Reality.tv, in borrowing social networks, democratic discovery tools and online distribution, similarly appropriates from models online — though, personally, familiarity is already breeding contempt.