[by Cerius Shah] Yash Raj Films (YRF) and VSNL (now Tata Indicom Broadband) have tied up for the web premiere of the SRK starrer Chak De India. Tata Indicom apparently has a library of over 300 Hindi and language movies and 600,000 songs. You need to be a Tata Indicom subscriber to be able to download the movie. The release says it’s an innovative Web format, can’t figure out that or the pricing since its behind a subscription wall. Besides Chak De, it has other hits from the YRF stable.
I don’t think this is a web premiere or an exclusive windowed arrangement. TinselVision has Chak De India (apparently in HD) up for download-to-own at $12.99, roughly Rs 500 a pop and DRM crippled.