NYT-Owned About.com Not for Sale; Rumors Are "Horsesh*t"

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A rumor cropped up on SAI earlier today about New York Times (NYSE: NYT) hiring a banker to look for options for About.com, which of course surprised us based on what we knew: and as we suspected, the rumor is “horsesh*t” according to a top-level source. There, that gets settled. Of course About.com is in acquisition mode, and has done some small buys in the last year or so.

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