TubeMogul Launches Premium Video Stats

TubeMogul, the leading vendor of tracking tools for web video shows, is hoping it can convince its customers to pay for its products. The Emeryville, Calif.-based startup already has top web video production shops like Vuguru, Next New Networks, and CBS Interactive hooked on its free version, so it’s about time to lock them into a business model that will last.

TubeMogul’s premium services, which start at $500 per month, are oriented towards people who publish multiple shows. They include features such as demographics, scheduled deployment, and competitive intelligence. See the feature chart here.

It’s not clear how big the market for video analytics is yet, but with so many web production shops opening for business (see Film 7, Virtual Artists, Jackson Bites, Blowtorch Entertainment, and 60Frames), the honeymoon could last for a while.

TubeMogul, which has 11 employees, announced seed funding in October and is currently working on a Series A round. The company also plans to start releasing higher-level video industry reports, something we at NewTeeVee will definitely be looking forward to.

As part of our online video predictions for 2008, “self-proclaimed viral video genius” Kevin “Nalts” Nalty picked TubeMogul as his startup to watch.

The TubeMogul product release was made at the DEMO Conference in Palm Desert, Calif. Also today, another online video analytics startup, Visible Measures, which also makes tools oriented at publishers, debuted its core product at DEMO, and announced it had raised $13.5 million in Series B funding. We’ll follow up with the company for more. For now, see our DEMO roundup. Update: full story here.

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