New WSJ HQ?: The New York Observer is reporting — and we have confirmed — that News Corp (NYSE: NWS). is considering moving the editorial staff of the Wall Street Journal uptown to its own Sixth Avenue HQ. Unlike the Observer, we can’t say such a move is likely — it would take some major logistical changes at News Corp. as well — but it involves leaving some offices at the World Financial Center. This is a gesture that can cut two ways: Yes, it would emphasize News Corp.’s ownership of the Journal and put staffers in closer proximity with other News Corp. properties, including Fox Business News. But it also could be seen as a decision to abandon the World Trade Center area, unwinding what was a difficult, yet very important, symbolic gesture (internally and externally) to move back after 9/11. Symbols aside, the NYT explains that WSJ staffers like this idea.
Times Of London Editor Will Head New Luxury Mag: Tina Gaudoin is the latest British import joining the Wall Street Journal. She’ll edit the planned luxury magazine scheduled for a Sept. 6 debut. Gaudoin has been editing News Corp.’s Times of London new luxury mag — Luxx. This link leads to the e-zine version so yes, which leads me to expect a digital edition of the WSJ version. Here’s how Robert Thomson (NYSE: TOC), Mrudoch’s choice for WSJ publisher, described glossy quarterly Luxx at launch: “Elegant, informative and entertaining Times journalism will create a magazine that remains with the reader beyond the day of purchase.” Gaudoin will work with the news department, will “develop a core team of magazine journalists” and will report to WSJ DME Mike Miller. But the art design also will be imported: Times’ art director Tomaso Capuano will work with her on the design.
Sports page in play: The expansion of non-business coverage will include some kind of sports page — beyond the business of sports. It’s not unusual for the Journal to run sports columns or features beyond business but this would be more systemic. NYT: “For now, the printing schedule hampers efforts to cover late-breaking news, which suggests that a sports page would contain mostly features, commentary, analysis and investigations.” This reminds of a long-ago family trip to NYC when my father asked for the sports section and I handed him the NYT, which he quickly handed back with an “are you crazy?” look, explaining that he meant a real sports section.That was before the Times beefed up its coverage. The WSJ isn’t like to produce a sports-section substitute but it should be a good read.