WaPo Starts A Black-Focused Commentary Site; Sprig Has "Grown More Slowly" Than Expected

Washington Post (NYSE: WPO) is extending its slate of online brands and adding an online news and commentary site called TheRoot, focused on a black audience, with news and commentary on politics and culture, and genealogy tools for readers, reports NYT.Henry Louis Gates Jr., a prominent writer and a professor of African and African-American studies at Harvard, is the editor in chief of the site.

The site will compete with other established sites such as AOL-owned BlackVoices.com, but is trying to position itself as a more highbrow alternative, instead of focus on entertainment, lifestyle and consumption. The site

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