Blog Post

Visible Measures Gets $13.5 Million Second Round; Acquires Vidmeter For Video Tracking

Boston-based Visible Measures, a startup specializing in measuring internet video, has raised a $13.5 million second round led by Mohr Davidow Ventures, with participation from previous backer General Catalyst Partners. The company raised $5 million from General Catalyst in early 2007, bringing its total raise to $18.5 million. The company tracks online video, helping publishers and advertisers get better data. To that end, it also announced the acquisition of Vidmeter, which also helps manage and monitor syndicated online video, with a focus on viral, user-generated content. Visible Measures will integrate Vidmeter’s technology in the first half of the year. The funding round will go towards funding expansion. Release.

One Response to “Visible Measures Gets $13.5 Million Second Round; Acquires Vidmeter For Video Tracking”

  1. This space of eaves dropping on users behavior to provide greater metrics to advertisers is really starting to pick up steam. We profiled two other companues, pudding media and adchemy that are doing similar things in different platforms but there seems to be a big push into the space.