Harte-Hanks Buys U.K. Lead Gen Firm Mason Zimbler

Hoping to expand both its global and digital holdings, Texas-based direct marketer Harte-Hanks has bought U.K. online targeting agency Mason Zimbler. Financial terms were not disclosed. Mason Zimbler will give Harte-Hanks a wide range of direct marketing digital tools, as well as online advertising and branding, website development, e-mail lead generation, media planning and buying, research and other services. Harte-Hanks already has a number of European outposts and indicated that it plans several more investments on the continent. In October, the company acquired U.K. BtoB company Information Arts. Release

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