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Cramming for DEMO, "A Test of Nerves"

450liquid25_triage.jpg Venture capital reporter John Cook of the Seattle Post-Intelligencer offers another great story for you about a young startup in the throws of preparing for DEMO next week. LiquidPlanner, which makes Web2.0 management tools is one of 70 companies chosen to deliver a 360 second-presentation before a crowd that will include investors and would-be partners. (Our contributor, Ben Yoskowitz is too.) As anyone in this business will tell you, DEMO can “make or break” a startup, so LiquidPlanner is “putting it all on the line,” writes the Post-Intelligencer:

What’s at stake? Just 22 months of hard work from the LiquidPlanner team, several of whom left cushy jobs at Expedia to test their luck with a startup company… Now, with just four days to go until the six-minute DEMO pitch, it’s crunch time… Executive Bruce Henry says he’s trying to remain calm, calling the buildup to DEMO both “exciting and terrifying.”

Read about LiquidPlanner’s pitch practices, their triage meetings and of course, their “nervous energy” <a href=” in John’s whole piece . You can also follow LiquidPlanner’s progress on John Cook’s blog. For more case studies and tips on presenting at such events see:
Presenting at DEMO:12 Do’s. 5 Don’ts.

Photo:LiquidPlanner CEO Charles Seybold, center left, with his team, leads a triage session on the Internet service that the 11-person Bellevue startup is launching at DEMO next week. (Photo credit: Seattle-Post Intelligencer)