Blog Post

@PaidContent:'s Free On-Demand Music Platform

Joseph Weisenthal from our sister site was at the launch of’s free on-demand music streaming platform, and you may read about the launch and the service here. Labels and artists get paid per listen, and a user can listen to a track only three times. That limitation looks as if it’s label imposed – all four major labels and 150,000 independent labels have signed up – and will have to be either increased or removed altogether. CBS (NYSE: CBS) will use its ad sales resources for selling ads (displayed on a billboard beside the song). I think ad-supported free streaming music will work only if the cost of streaming is low enough. How long do you think it will take for such a service to be launched in India, with Indian music labels?