Outdoor Ad Agency Kinetic Forms Mobile Group

Kinetic, the global outdoor buying agency in the WPP network, has announced the formation of a mobile advertising division Kinetic Mobile as a subsidiary of Kinetic Destination Media Group, which will start at the natural place of Bluetooth campaigns before extending to other mobile ad services such as SMS campaigns and WAP sites, reports NMA. “Kinetic Mobile has poached Minick CEO Todd Tran to be its MD. He joins Michael Collins from Refresh Mobile, who was appointed CEO based in the US.”

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